Crazy Advertising Ideas Just Might Work.

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Anyone who has ever tried to sell anything knows that there are many way to advertise. Most of us use the traditional methods of advertising. These include but are not limited to radio and TV ads, billboards, newsprint ads, and online classified sites such as craigslist. What you may not know is that there are many other ways to advertise. Some are worked into everyday life, and others are just plain bizarre, but should still work to build your sales. » Read more

Why Email Marketing Still Matters

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Despite the growing popularity of social media marketing, email marketing is still going strong — and that’s not about to change any time soon. Here are five reasons not to ditch email in favour of social networks:

Email is more professional

Yes, Facebook might make for quicker communication and higher levels of engagement, but it also seems less sincere and less professional. Besides, you’re limited in what you can say on social media, whereas there aren’t any character limits on an email. B2B companies in particular are better off using email for marketing purposes, but anyone wanting to be taken seriously can benefit from using both.  » Read more

Pop Up Display Stands in Advertising

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There are many ways that businesses, both small-to-medium scale enterprises to multinational companies, could advertise their products and services. One of the most effective ways of advertising is by using portable display stands – which may be put up almost anywhere, require almost no maintenance and can be used again and again. Buy now and your advertising become more effective. » Read more

What Does Your Company’s Sign Say About Your Business?

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Whether you are planning to start a business or are already up and running, drawing customers is the essential element of your success. Word of mouth works to an extent, but that in itself doesn’t draw in enough business to keep you going.

Therefore, practically every business in existence utilizes some form of advertising to draw in the crowds. Actually, most businesses owners rely on a combination of advertising venues to effectively sustain and increase business revenue.

There are a multitude of advertising venues that businesses can use, most of which depend on various criteria to make them worthwhile. However, there is one form of advertising that is an absolute must-have for both beginning and established businesses… the storefront sign. » Read more

How to Get High Traffic From Your Banners

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Banners are still an effective means of marketing your product and services. They need to be placed in a high profile area where they can attract a large amount of attention. Below are some places to place your banner in order to create a significant number of traffic.

Shopping center entrances

The first area to consider is the entrance of a shopping center if your business is inside it. Your banner has a very high chance to influence visitors before they enter the establishment when placed here. Another advantage you gain is the large amount of foot traffic in comparison to inside the building. Most of the visitors of the shopping center have to pass through the entrance before they can reach any part of the establishment. » Read more

Nine Ways To Break Out Of A Sales Slump

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When in a slump, a salesperson can feel like nothing will fix their problem or get them back on track. Fortunately, with these nine tips, a hardworking salesperson can get out of his or her slump.

Realize: A person in sales must realize that a slump is normal. When understanding this, one can face their problems without fear. » Read more

4 Offline Marketing Strategies That Still Work For Your Business

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The world today is in what historians a while down the road will probably be called the digital age. A great part of our life is spent online, we get our information there, we laugh, we socialize, but the fact remains that we are still just creatures of flesh and blood that need to roam the physical world. Until we are able to download our brains into a computer we will need to socialize with other people and move around, so online marketing strategies, as effective as they can be, can’t be relied upon as a sole means of raising brand awareness and reaching out to the broader public. There are a few offline marketing strategies that are very old school, but still remain in wide use, because they simply work. No matter how sophisticated our technology gets, these simple strategies will still be around because they rely on basic human nature and are basically timeless. They are a great tool for small businesses and major companies alike. » Read more

How To Build Your Business’ Online Presence

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We live in a world of technologies, where the use of mobile devices increases every day. We have access to the Internet not only at home or at work, but also in the cafeteria, at school, at the university, even in the subway.

What does this mean?

The Internet is no longer a territory reserved for IT specialists or for people with a lot of free time. The World Wide Web is taking bigger share of the economy and has proved to be a stable source of income for many people. Therefore, it is very important to build a successful business presence on the web. » Read more

Compensation Methods For Online Marketing

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The industry has understood the power of online marketing and companies use various ways of compensations for them.

Compensation methods may be categorised into two types:

  • 1. Executive Compensation
  • 2. Deferred Compensation

Compensation methods are used for the different types of online marketing, including affiliate marketing, search engine marketing (including vertical comparison shopping search engines and local search engines) and display advertising. » Read more

Why It’s Important To Find A Specialist PR Company For Your Industry

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In the modern world PR is arguably more important than ever before. With increased media that can be used to your advantage you need to be able to cover all of your bases in order to get maximum exposure for your business. There’s also an increased need to protect your reputation too. Social media and the emergence of the ‘celebrity businessman’ means that the next PR disaster could be just around the corner and you need to be prepared for it.

But is it enough the just hire any PR company? » Read more

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