Anyone who has ever tried to sell anything knows that there are many way to advertise. Most of us use the traditional methods of advertising. These include but are not limited to radio and TV ads, billboards, newsprint ads, and online classified sites such as craigslist. What you may not know is that there are many other ways to advertise. Some are worked into everyday life, and others are just plain bizarre, but should still work to build your sales. » Read more
Despite the growing popularity of social media marketing, email marketing is still going strong — and that’s not about to change any time soon. Here are five reasons not to ditch email in favour of social networks:
Email is more professional
Yes, Facebook might make for quicker communication and higher levels of engagement, but it also seems less sincere and less professional. Besides, you’re limited in what you can say on social media, whereas there aren’t any character limits on an email. B2B companies in particular are better off using email for marketing purposes, but anyone wanting to be taken seriously can benefit from using both. » Read more
Banners are still an effective means of marketing your product and services. They need to be placed in a high profile area where they can attract a large amount of attention. Below are some places to place your banner in order to create a significant number of traffic.
Shopping center entrances
The first area to consider is the entrance of a shopping center if your business is inside it. Your banner has a very high chance to influence visitors before they enter the establishment when placed here. Another advantage you gain is the large amount of foot traffic in comparison to inside the building. Most of the visitors of the shopping center have to pass through the entrance before they can reach any part of the establishment. » Read more
When in a slump, a salesperson can feel like nothing will fix their problem or get them back on track. Fortunately, with these nine tips, a hardworking salesperson can get out of his or her slump.
Realize: A person in sales must realize that a slump is normal. When understanding this, one can face their problems without fear. » Read more
Starting a business is exciting, but maintaining the momentum is more difficult. So if your business is looking more like a broken down bus than a lean mean machine speeding towards success, then you need to find ways of moving forward. Read on to find out how to up the tempo, and establish a plan for getting out of a business rut.
Identify the problems
Like a shark, a business needs to keep moving. But to know what action to take, you need to identify the problems before putting a strategy in place. The problems can be financial or motivational – but ultimately, it’s down to you to identify what is wrong. If you’re not feeling excited or inspired this can be a pretty good indicator that you’re not stretching yourself or your employees. If the problems are financial then you need to take a good hard look at your profit and loss sheets. Or perhaps you’re just in a holding pattern, where no dramatic action is needed to survive, but everyone is bored to tears. Whatever the problems are, identifying them is the first step to changing the situation. Just make sure you are being completely honest with yourself. » Read more
We live in a world of technologies, where the use of mobile devices increases every day. We have access to the Internet not only at home or at work, but also in the cafeteria, at school, at the university, even in the subway.
What does this mean?
The Internet is no longer a territory reserved for IT specialists or for people with a lot of free time. The World Wide Web is taking bigger share of the economy and has proved to be a stable source of income for many people. Therefore, it is very important to build a successful business presence on the web. » Read more
The industry has understood the power of online marketing and companies use various ways of compensations for them.
Compensation methods may be categorised into two types:
- 1. Executive Compensation
- 2. Deferred Compensation
Compensation methods are used for the different types of online marketing, including affiliate marketing, search engine marketing (including vertical comparison shopping search engines and local search engines) and display advertising. » Read more
The success of a business can be credited to three separate factors: product, service, and promotion. A level combination of the three and market awareness is the best way to achieve successful business results, meaning that it is important that your company spends time developing each area. When looking to increase your customer base, businesses need to have a well-planned promotional campaign that will reach their target audiences, whilst continuing to attract their existing customer base. Effective ways of promoting your business do not have to be difficult, but do need to be a mixture of traditional and modern methods in order to reach a wide audience. Here are some simple ways to promote your business that are guaranteed to improve awareness of your company-
All businesses will benefit from using PR techniques to create a positive reputation and increase awareness of their services, but depending on size and age, different companies will need to take different approaches to their PR strategy. While large brands will find that using strategic campaigns that have been thoroughly developed over time will be the best way to continue to achieve business success, smaller, newer businesses may need to create a more basic PR campaign that gently works to engage with consumers on a more personal level. For start-up businesses, it is incredibly important that a significant amount of time is allocated to working on public relations, as this can mean the difference between business success, and a company folding. » Read more
If you want to make money, get new clients and solidify the place of your business as an industry leader, you need to make improvements in your marketing efforts. It is no more a secret that marketing is the driving force behind all great businesses. In fact, no other facet of business has a greater influence on an entrepreneur’s fate than marketing. » Read more