Why Email Marketing Still Matters

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Despite the growing popularity of social media marketing, email marketing is still going strong — and that’s not about to change any time soon. Here are five reasons not to ditch email in favour of social networks:

Email is more professional

Yes, Facebook might make for quicker communication and higher levels of engagement, but it also seems less sincere and less professional. Besides, you’re limited in what you can say on social media, whereas there aren’t any character limits on an email. B2B companies in particular are better off using email for marketing purposes, but anyone wanting to be taken seriously can benefit from using both.  » Read more