Unique Methods of Advertising

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In today’s world, consumers are flooded with advertisements for various products and services. In order for a small business to stand out in the crowd, it is necessary to use unique methods of advertising to make it more memorable. These methods are usually creative and sometimes a little unconventional. A few of these unique methods are; bartering for marketing, sponsoring a local sports team, and using outdoor advertising. All of these techniques when used properly can make a product or service much more memorable.  » Read more

Top-of-Mind Awareness

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One of the most important concepts in advertising is top-of-mind awareness. A  main goal in advertising is to make the customer think of you first when they need the product or service that you sell.  When your company comes to mind first, you have accomplished what is known as top-of-mind awareness. You can attempt to build this type of brand awareness with internet, radio, television or newspaper advertising. But this can be very expensive for a small business. So, what can you do to make your business more well-known without breaking the bank? One of the best low cost ways for small retail businesses to achieve this is with the use of outdoor advertising. » Read more