Crazy Advertising Ideas Just Might Work.

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Anyone who has ever tried to sell anything knows that there are many way to advertise. Most of us use the traditional methods of advertising. These include but are not limited to radio and TV ads, billboards, newsprint ads, and online classified sites such as craigslist. What you may not know is that there are many other ways to advertise. Some are worked into everyday life, and others are just plain bizarre, but should still work to build your sales. » Read more

Why Email Marketing Still Matters

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Despite the growing popularity of social media marketing, email marketing is still going strong — and that’s not about to change any time soon. Here are five reasons not to ditch email in favour of social networks:

Email is more professional

Yes, Facebook might make for quicker communication and higher levels of engagement, but it also seems less sincere and less professional. Besides, you’re limited in what you can say on social media, whereas there aren’t any character limits on an email. B2B companies in particular are better off using email for marketing purposes, but anyone wanting to be taken seriously can benefit from using both.  » Read more

Three Simple Ways To Promote Your Business

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The success of a business can be credited to three separate factors: product, service, and promotion. A level combination of the three and market awareness is the best way to achieve successful business results, meaning that it is important that your company spends time developing each area. When looking to increase your customer base, businesses need to have a well-planned promotional campaign that will reach their target audiences, whilst continuing to attract their existing customer base. Effective ways of promoting your business do not have to be difficult, but do need to be a mixture of traditional and modern methods in order to reach a wide audience.  Here are some simple ways to promote your business that are guaranteed to improve awareness of your company-

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PR Advice For Start-Up Businesses

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All businesses will benefit from using PR techniques to create a positive reputation and increase awareness of their services, but depending on size and age, different companies will need to take different approaches to their PR strategy. While large brands will find that using strategic campaigns that have been thoroughly developed over time will be the best way to continue to achieve business success, smaller, newer businesses may need to create a more basic PR campaign that gently works to engage with consumers on a more personal level. For start-up businesses, it is incredibly important that a significant amount of time is allocated to working on public relations, as this can mean the difference between business success, and a company folding. » Read more

Ways to Prevent Your Marketing from Going Stale

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If you want to make money, get new clients and solidify the place of your business as an industry leader, you need to make improvements in your marketing efforts.  It is no more a secret that marketing is the driving force behind all great businesses. In fact, no other facet of business has a greater influence on an entrepreneur’s fate than marketing. » Read more

Guest Blogging – Who, Why and What

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“Guest Blogging” is one of the best ways to increase traffic to your website. Are you a Website or Blog owner looking to increase traffic to your site, but just can’t seem to find a method that works? One of the best known ways to increase the number of visitors to your site is by having a great search engine rank position or what is commonly referred to as your SERP. Most people make mistakes when trying to increase their websites popularity, they invest their valuable time and money on all sorts of pricey internet snake oil schemes and supplements, when they most expedient solution was staring them in the face the entire time » Read more

The Magic of Laughter in Advertising

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Laughter is the Best Marketing Tool – A key way to spreading the word about a business and generating target traffic is through advertising. Without the proper marketing, a business cannot educate possible customers about their service and product. Since most industries are overly saturated, businesses need to get creative in how they market their company. Aside from getting creative, a business needs to entertain their audience, and the best way to do that is to make them laugh. » Read more

Unique Methods of Advertising

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In today’s world, consumers are flooded with advertisements for various products and services. In order for a small business to stand out in the crowd, it is necessary to use unique methods of advertising to make it more memorable. These methods are usually creative and sometimes a little unconventional. A few of these unique methods are; bartering for marketing, sponsoring a local sports team, and using outdoor advertising. All of these techniques when used properly can make a product or service much more memorable.  » Read more

Tips on Selling Your Timeshare

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If you’ve been thinking, “I need to sell my timeshare”, you’re not alone. It’s not an easy process, mainly because of all the misinformation that continues to confuse timeshare owners. So you put it off and the costs of payments and maintenance fees keep adding up. There has been regulation for the timeshare industry in the last 30 years, but resale regulations are still not as concrete as they should be. And because of the huge demand for timeshare resale’s, it has confused many consumers, because of all the fraudulent companies in existence. How do I really know how good the companies that seek me out or me find are legitimate? » Read more

Locally Advertising Your Service Company

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One of the first things to focus on when you are trying to advertise for your local service company is to find your differentiation point. Too many companies go in for a standard ad or website that talk just about their services. For a local contracting firm we have been working with in the Northern Virginia area, we were able to find some key ingredients that will really drive traffic. All of his competitors websites mostly just talk about the services they do such as patio building, pool building, kitchen remodeling, etc. All that basic ideas like that lead to is a 5 page website that essentially says the same thing that your competitors do. When really giving it some thought we found that by creating a separate page for each of the manufacturers of materials that our client uses, it gave the website many more touch points for potential customers to explore. » Read more

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