Why It’s Important To Find A Specialist PR Company For Your Industry

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In the modern world PR is arguably more important than ever before. With increased media that can be used to your advantage you need to be able to cover all of your bases in order to get maximum exposure for your business. There’s also an increased need to protect your reputation too. Social media and the emergence of the ‘celebrity businessman’ means that the next PR disaster could be just around the corner and you need to be prepared for it.

But is it enough the just hire any PR company? » Read more

Three Simple Ways To Promote Your Business

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The success of a business can be credited to three separate factors: product, service, and promotion. A level combination of the three and market awareness is the best way to achieve successful business results, meaning that it is important that your company spends time developing each area. When looking to increase your customer base, businesses need to have a well-planned promotional campaign that will reach their target audiences, whilst continuing to attract their existing customer base. Effective ways of promoting your business do not have to be difficult, but do need to be a mixture of traditional and modern methods in order to reach a wide audience.  Here are some simple ways to promote your business that are guaranteed to improve awareness of your company-

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PR Advice For Start-Up Businesses

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All businesses will benefit from using PR techniques to create a positive reputation and increase awareness of their services, but depending on size and age, different companies will need to take different approaches to their PR strategy. While large brands will find that using strategic campaigns that have been thoroughly developed over time will be the best way to continue to achieve business success, smaller, newer businesses may need to create a more basic PR campaign that gently works to engage with consumers on a more personal level. For start-up businesses, it is incredibly important that a significant amount of time is allocated to working on public relations, as this can mean the difference between business success, and a company folding. » Read more

Utilizing Social Media in Real Estate For Real Results

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With the sub-prime mortgage crisis occurring in 2008, real estate agents saw major drops in home sales. It’s during this real estate crisis that real estate professionals started getting creative, finding innovative ways to use social media, using their offline skills in an increasingly social way online. Using photo sharing sites like Flickr and Pinterest to enhance their listings along with sites like LinkedIn and Meetup to network with other real estate professionals, social media has been a fantastic way in helping agents move inventory in these tough times. » Read more

Ways to Prevent Your Marketing from Going Stale

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If you want to make money, get new clients and solidify the place of your business as an industry leader, you need to make improvements in your marketing efforts.  It is no more a secret that marketing is the driving force behind all great businesses. In fact, no other facet of business has a greater influence on an entrepreneur’s fate than marketing. » Read more

Why Your Business Needs Digital Signage

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Companies are spoilt for choice when it comes to branding media. From simple flyers on windscreens to digital billboards in Times Square, there is no end of options when it comes to delivering brand messages. The only real limit is the size of the budget, and, thanks to advancing technology, even that limitation is shrinking, as high-tech options that used to cost the earth are more affordable and accessible to all business owners. » Read more

Fortune Cookie Advertising

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Fortune cookies are an American invention, and are as American as baseball and apple pie. The history of fortune cookies is a little hard to pin down, but they were first invented about hundred years ago in California and there are conflicting stories about who is the true inventor. These cookies have stayed relatively the same for the past hundred years and are a popular part Asian American cuisine. But now those yummy wisdom filled treats have evolved and fortune cookies will never be the same again.   » Read more

Guest Blogging – Who, Why and What

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“Guest Blogging” is one of the best ways to increase traffic to your website. Are you a Website or Blog owner looking to increase traffic to your site, but just can’t seem to find a method that works? One of the best known ways to increase the number of visitors to your site is by having a great search engine rank position or what is commonly referred to as your SERP. Most people make mistakes when trying to increase their websites popularity, they invest their valuable time and money on all sorts of pricey internet snake oil schemes and supplements, when they most expedient solution was staring them in the face the entire time » Read more

The Magic of Laughter in Advertising

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Laughter is the Best Marketing Tool – A key way to spreading the word about a business and generating target traffic is through advertising. Without the proper marketing, a business cannot educate possible customers about their service and product. Since most industries are overly saturated, businesses need to get creative in how they market their company. Aside from getting creative, a business needs to entertain their audience, and the best way to do that is to make them laugh. » Read more

Unique Methods of Advertising

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In today’s world, consumers are flooded with advertisements for various products and services. In order for a small business to stand out in the crowd, it is necessary to use unique methods of advertising to make it more memorable. These methods are usually creative and sometimes a little unconventional. A few of these unique methods are; bartering for marketing, sponsoring a local sports team, and using outdoor advertising. All of these techniques when used properly can make a product or service much more memorable.  » Read more

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