How To Build Your Business’ Online Presence


We live in a world of technologies, where the use of mobile devices increases every day. We have access to the Internet not only at home or at work, but also in the cafeteria, at school, at the university, even in the subway.

What does this mean?

The Internet is no longer a territory reserved for IT specialists or for people with a lot of free time. The World Wide Web is taking bigger share of the economy and has proved to be a stable source of income for many people. Therefore, it is very important to build a successful business presence on the web.

Nowadays users can order everything they like online just with a few clicks of the mouse. However, many business owners still underestimate the power of the Internet for their business development, marketing and sales implementation. On the other hand, other businessmen still think that it is enough to have a website. However, times are changing, and so are search engines.

There are four basic components of a successful online presence, which are relevant mainly for the owners of small and medium enterprises.

1. Creating an interactive website

Many people still believe that they can cope with creating the perfect website all by themselves. It is true that there is a great variety of free web-platforms for content management, but their maintenance requires thorough technical knowledge and skills.

Good website’s design is also not to be underestimated. Your company’s website is something more than just contact information, activity, mission, vision and goals. It is the very face of your business on the Internet and you need to take it seriously. The content of your website must be updated regularly, according to your business development and other factors.

Let’s not forget about mobile devices. As we have already mentioned, the use of smartphones, tablets and other mobile devices has increased significantly worldwide. That is the reason why it is almost mandatory to consider a separate mobile version of your website, or even better, of a responsive design, which allows the visualization of the website on any device.

2. Pay attention on your Content Marketing

The content of a certain website has always been important, but not it is more crucial than ever. The so-called Content Marketing includes creating and sharing some content from your business in such a way that attracts and engage potential users in order to provoke them act in a way that will bring you some profit.

In addition, the content of your website plays an important part for the ranking of the website in search engines, which helps building certain trust policy between your business and the people who are interested in what you have to offer. You need to be aware of the fact that the whole process takes a lot of time and patience, because you need not only good, but great content that will help you create a successful online presence of your business.

3. Search Engine Marketing and Search Engine Optimization

Search Engine Marketing closely refers to your business presence on the Internet, because it is the thing that determines whether people will be able to find your company with certain keywords, or not. According to some recent research, people rarely view more than the first two or three pages in a certain search engine. So, if you don’t really know where your website is when searching with some important keywords related to it, you better check that in order to stop wondering why nobody really visits your website.

According to some Google statistics, people who visit a website through the ‘organic’ search results (i.e. not through the paid ones), are much closer to making a purchase decision than the ones, who visit a website through a hyperlink they received in an e-mail, or in the social networks. This means that people, who visit your website through the organic search results are more willing to buy some products.

4. Social Network Marketing (Social Media Marketing)

Social Media Marketing is something that should not be overlooked. In order to make a successful social network marketing you need to decide first which social network is the most appropriate one for your business and how exactly active you can be. Making a Facebook page or a Google+ account is simply not enough, and handling multiple social network accounts is not an easy job. If you think of leaving your accounts passive or inactive, you better don’t create an account.

Internet marketing will become more powerful and preferred tool for promoting a certain businesses online. Its main advantages are associated with its higher efficiency and traceability of the results from different campaigns in comparison to the ones achieved by traditional marketing campaigns.

Morgan Johnes is a successful businessman running He knows a lot about how to build a online presence and he likes to share it with his readers.