Utilizing Social Media in Real Estate For Real Results


With the sub-prime mortgage crisis occurring in 2008, real estate agents saw major drops in home sales. It’s during this real estate crisis that real estate professionals started getting creative, finding innovative ways to use social media, using their offline skills in an increasingly social way online. Using photo sharing sites like Flickr and Pinterest to enhance their listings along with sites like LinkedIn and Meetup to network with other real estate professionals, social media has been a fantastic way in helping agents move inventory in these tough times.

Agents, brokers and realtors have also used sites like Twitter and Facebook as well as real estate specific platforms, like Trulia, Zillow, and WellcomeMat to successfully generate leads and sales, in addition to building their brand and reputation.

Whether they are sharing videos, listings or advice with their communities and prospective buyers or sellers, real estate companies and agents are successfully using social media to establish their reputation, helping to bring in more sales, loyal customers and real results. Commercial real estate company BECO discusses just how social media can help you if you’re in this sector.

Getting out there

The use of social media allows you to make yourself easily available to your target clients. Sites like Twitter, Facebook, Pinterst and Instagram are just a couple of the websites that allow professionals to stay visible and communicate regardless of the time and place. Using the various social networks at your disposal, you can make yourself easily accessible to answer questions and reply promptly to other inquiries, allowing you to better establish a relationship with your target customers.

Clients like to work with a professional who understands their needs and offers fast responses and solutions to their different problems. And because this is the digital age, there’s nothing faster at sending information than getting online.

Share listings and open house dates

The primary way real estate agents make sales are through listings, open houses and tours and the digital world is making it that much easier. However, that doesn’t mean that you should only share listings via your various social networks. You should follow this simple 80/20 rule: Post 80% of your content that would be of interest or useful to your prospective customers and 20% of your content should be about you and what you have to offer. This keeps your social media social and engaging.

Share your expertise

There are many real estate specific sites, such as Zillow Advice and Trulia Voices, that professionals can utilize to create an expansive presence and be seen as a thought leader. These sites are visited by prospective home buyers and business owners looking for office space – by interacting with these prospects and answering their questions with thoughtful, meaningful and relevant content, you’ll be able to build a credible reputation, which in turn might lead to future consideration for any type of real estate transaction.

As a real estate professional, you should always look for opportunities to showcase your expertise and local knowledge. By doing so, you’ll be able to organically grow your brand and establish yourself as a thought leader in the real estate market. Doing so should let you see an increase in leads and sales.

One important thing to note if you do plan on incorporating social media as part of your overall marketing strategy: social media is a fast-paced, free flowing style of interaction making it important to have a formal social media strategy, which designates what employees are and are not allowed to post on social accounts as it relates to your business.

Joseph Rousey is a real estate agent who has a focus on vineyard, ranch and estate property sales. His client base consists almost entirely of referrals from clients and real estate professionals who respect and appreciate his integrity and strong work ethic. In his spare time, he enjoys blogging about various real estate topics among other things.