How to Get High Traffic From Your Banners

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Banners are still an effective means of marketing your product and services. They need to be placed in a high profile area where they can attract a large amount of attention. Below are some places to place your banner in order to create a significant number of traffic.

Shopping center entrances

The first area to consider is the entrance of a shopping center if your business is inside it. Your banner has a very high chance to influence visitors before they enter the establishment when placed here. Another advantage you gain is the large amount of foot traffic in comparison to inside the building. Most of the visitors of the shopping center have to pass through the entrance before they can reach any part of the establishment. » Read more

Nine Ways To Break Out Of A Sales Slump

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When in a slump, a salesperson can feel like nothing will fix their problem or get them back on track. Fortunately, with these nine tips, a hardworking salesperson can get out of his or her slump.

Realize: A person in sales must realize that a slump is normal. When understanding this, one can face their problems without fear. » Read more

How To Move Your Business Forward

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Starting a business is exciting, but maintaining the momentum is more difficult.  So if your business is looking more like a broken down bus than a lean mean machine speeding towards success, then you need to find ways of moving forward. Read on to find out how to up the tempo, and establish a plan for getting out of a business rut.

Identify the problems

Like a shark, a business needs to keep moving. But to know what action to take, you need to identify the problems before putting a strategy in place. The problems can be financial or motivational – but ultimately, it’s down to you to identify what is wrong. If you’re not feeling excited or inspired this can be a pretty good indicator that you’re not stretching yourself or your employees. If the problems are financial then you need to take a good hard look at your profit and loss sheets. Or perhaps you’re just in a holding pattern, where no dramatic action is needed to survive, but everyone is bored to tears. Whatever the problems are, identifying them is the first step to changing the situation. Just make sure you are being completely honest with yourself. » Read more

4 Offline Marketing Strategies That Still Work For Your Business

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The world today is in what historians a while down the road will probably be called the digital age. A great part of our life is spent online, we get our information there, we laugh, we socialize, but the fact remains that we are still just creatures of flesh and blood that need to roam the physical world. Until we are able to download our brains into a computer we will need to socialize with other people and move around, so online marketing strategies, as effective as they can be, can’t be relied upon as a sole means of raising brand awareness and reaching out to the broader public. There are a few offline marketing strategies that are very old school, but still remain in wide use, because they simply work. No matter how sophisticated our technology gets, these simple strategies will still be around because they rely on basic human nature and are basically timeless. They are a great tool for small businesses and major companies alike. » Read more

How To Build Your Business’ Online Presence

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We live in a world of technologies, where the use of mobile devices increases every day. We have access to the Internet not only at home or at work, but also in the cafeteria, at school, at the university, even in the subway.

What does this mean?

The Internet is no longer a territory reserved for IT specialists or for people with a lot of free time. The World Wide Web is taking bigger share of the economy and has proved to be a stable source of income for many people. Therefore, it is very important to build a successful business presence on the web. » Read more

Compensation Methods For Online Marketing

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The industry has understood the power of online marketing and companies use various ways of compensations for them.

Compensation methods may be categorised into two types:

  • 1. Executive Compensation
  • 2. Deferred Compensation

Compensation methods are used for the different types of online marketing, including affiliate marketing, search engine marketing (including vertical comparison shopping search engines and local search engines) and display advertising. » Read more

Why It’s Important To Find A Specialist PR Company For Your Industry

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In the modern world PR is arguably more important than ever before. With increased media that can be used to your advantage you need to be able to cover all of your bases in order to get maximum exposure for your business. There’s also an increased need to protect your reputation too. Social media and the emergence of the ‘celebrity businessman’ means that the next PR disaster could be just around the corner and you need to be prepared for it.

But is it enough the just hire any PR company? » Read more

Three Simple Ways To Promote Your Business

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The success of a business can be credited to three separate factors: product, service, and promotion. A level combination of the three and market awareness is the best way to achieve successful business results, meaning that it is important that your company spends time developing each area. When looking to increase your customer base, businesses need to have a well-planned promotional campaign that will reach their target audiences, whilst continuing to attract their existing customer base. Effective ways of promoting your business do not have to be difficult, but do need to be a mixture of traditional and modern methods in order to reach a wide audience.  Here are some simple ways to promote your business that are guaranteed to improve awareness of your company-

» Read more

PR Advice For Start-Up Businesses

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All businesses will benefit from using PR techniques to create a positive reputation and increase awareness of their services, but depending on size and age, different companies will need to take different approaches to their PR strategy. While large brands will find that using strategic campaigns that have been thoroughly developed over time will be the best way to continue to achieve business success, smaller, newer businesses may need to create a more basic PR campaign that gently works to engage with consumers on a more personal level. For start-up businesses, it is incredibly important that a significant amount of time is allocated to working on public relations, as this can mean the difference between business success, and a company folding. » Read more

Utilizing Social Media in Real Estate For Real Results

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With the sub-prime mortgage crisis occurring in 2008, real estate agents saw major drops in home sales. It’s during this real estate crisis that real estate professionals started getting creative, finding innovative ways to use social media, using their offline skills in an increasingly social way online. Using photo sharing sites like Flickr and Pinterest to enhance their listings along with sites like LinkedIn and Meetup to network with other real estate professionals, social media has been a fantastic way in helping agents move inventory in these tough times. » Read more