Michael Dubin, the genius behind Dollar Shave Clubs viral video.
Michael Dubin, is the mastermind of one of the best viral videos ever made and is the founder & CEO, Dollar Shave Club. Dollar Shave Club has a simple concept for only $1 per month; customers get one month supply of razors delivered straight to your home. I am sure anyone who has ever bought razors can see this is a great deal. But what really makes this new internet based company stand out is the brilliant advertising ideas of Michael Dublin. He launched is new company last year with a viral video called Our Blades Are F***ing Great. The video had more than two million views in the first 4 days of its release on YouTube. The Video is a hysterically funny and informative all at the same time. The ad mocks the major razor companies with lines like, “Do you think your razor needs a vibrating handle, a flashlight, a back-scratcher, and 10 blades your handsome-ass grandfather had one blade and polio.” Woven in to this hilarious script is also all of the details of their dollar shave club concept. This is one of the best viral videos I have ever seen. Michael Dublin experienced is in digital marketing and brand development and also has worked in inprov comedy in the Upright Citizens Brigade in New York. If you are thinking of trying to make your own viral video for you company, you make want to check out this interview Michael Dubin, Founder & CEO, of Dollar Shave Club.
Here is an interview with Michael Dubin, Founder & CEO, Dollar Shave Club.