Top-of-Mind Awareness

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One of the most important concepts in advertising is top-of-mind awareness. A  main goal in advertising is to make the customer think of you first when they need the product or service that you sell.  When your company comes to mind first, you have accomplished what is known as top-of-mind awareness. You can attempt to build this type of brand awareness with internet, radio, television or newspaper advertising. But this can be very expensive for a small business. So, what can you do to make your business more well-known without breaking the bank? One of the best low cost ways for small retail businesses to achieve this is with the use of outdoor advertising. » Read more

Creative Advertising Techniques

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There are many unique and creative approaches to successful advertising campaigns. For example, all types of businesses can make the most of social media networking, email advertising as well as text messaging, print, radio and TV. All of these have numerous benefits for all kinds of companies. However, it is important to bare in mind a few crucial details before you embark on your ad campaign.

Those details concern the message, context and style of your campaign. What this means exactly is that you need to be aware of the overall aesthetic and execution of your advertisement. Furthermore, in order to achieve a successful ad campaign, you will have to fully establish your strategy for each marketing platform. In other words, what you do on Facebook may be different than what you promote on TV. This may seem like overstating the obvious, but it is crucial to understand the different realms of complexities for your ad in each context.

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Advertising and Viral Videos – Dollar Shave Club

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.The Dollar shave club Our Blades Are F**king Great” YouTube video may be the best example of viral video advertising in recent history.  In fact it may be the best viral video of all time.  It proves beyond a shadow of a doubt that it does not matter what the product is. It has a very simple concept, the video features the owner walking around their warehouse hilariously pitching their razor club. The key to the video is the mix of humor and straightforward details about their products. The script is perfectly  written, you are never bored and laughing the whole time.  If you thinking about making a video advertisement for  you company or product you can learn a lot from the approach used in the awesome 90 second  video.

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Advertising – So what should you do?

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You own a business and you want more customers coming thru the door. So what should you do? Advertising is a good place to start if you want to let people know about your business or products. There are many low cost effective ways to get you message out to your target customers. Here are a few of the more popular types of advertising that all small business should consider: » Read more