One of the most important concepts in advertising is top-of-mind awareness. A main goal in advertising is to make the customer think of you first when they need the product or service that you sell. When your company comes to mind first, you have accomplished what is known as top-of-mind awareness. You can attempt to build this type of brand awareness with internet, radio, television or newspaper advertising. But this can be very expensive for a small business. So, what can you do to make your business more well-known without breaking the bank? One of the best low cost ways for small retail businesses to achieve this is with the use of outdoor advertising. » Read more
Anyone who has ever tried to sell anything knows that there are many way to advertise. Most of us use the traditional methods of advertising. These include but are not limited to radio and TV ads, billboards, newsprint ads, and online classified sites such as craigslist. What you may not know is that there are many other ways to advertise. Some are worked into everyday life, and others are just plain bizarre, but should still work to build your sales. » Read more
Despite the growing popularity of social media marketing, email marketing is still going strong — and that’s not about to change any time soon. Here are five reasons not to ditch email in favour of social networks:
Email is more professional
Yes, Facebook might make for quicker communication and higher levels of engagement, but it also seems less sincere and less professional. Besides, you’re limited in what you can say on social media, whereas there aren’t any character limits on an email. B2B companies in particular are better off using email for marketing purposes, but anyone wanting to be taken seriously can benefit from using both. » Read more
There are many ways that businesses, both small-to-medium scale enterprises to multinational companies, could advertise their products and services. One of the most effective ways of advertising is by using portable display stands – which may be put up almost anywhere, require almost no maintenance and can be used again and again. Buy now and your advertising become more effective. » Read more
Whether you are planning to start a business or are already up and running, drawing customers is the essential element of your success. Word of mouth works to an extent, but that in itself doesn’t draw in enough business to keep you going.
Therefore, practically every business in existence utilizes some form of advertising to draw in the crowds. Actually, most businesses owners rely on a combination of advertising venues to effectively sustain and increase business revenue.
There are a multitude of advertising venues that businesses can use, most of which depend on various criteria to make them worthwhile. However, there is one form of advertising that is an absolute must-have for both beginning and established businesses… the storefront sign. » Read more
Banners are still an effective means of marketing your product and services. They need to be placed in a high profile area where they can attract a large amount of attention. Below are some places to place your banner in order to create a significant number of traffic.
Shopping center entrances
The first area to consider is the entrance of a shopping center if your business is inside it. Your banner has a very high chance to influence visitors before they enter the establishment when placed here. Another advantage you gain is the large amount of foot traffic in comparison to inside the building. Most of the visitors of the shopping center have to pass through the entrance before they can reach any part of the establishment. » Read more
When in a slump, a salesperson can feel like nothing will fix their problem or get them back on track. Fortunately, with these nine tips, a hardworking salesperson can get out of his or her slump.
Realize: A person in sales must realize that a slump is normal. When understanding this, one can face their problems without fear. » Read more
Starting a business is exciting, but maintaining the momentum is more difficult. So if your business is looking more like a broken down bus than a lean mean machine speeding towards success, then you need to find ways of moving forward. Read on to find out how to up the tempo, and establish a plan for getting out of a business rut.
Identify the problems
Like a shark, a business needs to keep moving. But to know what action to take, you need to identify the problems before putting a strategy in place. The problems can be financial or motivational – but ultimately, it’s down to you to identify what is wrong. If you’re not feeling excited or inspired this can be a pretty good indicator that you’re not stretching yourself or your employees. If the problems are financial then you need to take a good hard look at your profit and loss sheets. Or perhaps you’re just in a holding pattern, where no dramatic action is needed to survive, but everyone is bored to tears. Whatever the problems are, identifying them is the first step to changing the situation. Just make sure you are being completely honest with yourself. » Read more
The world today is in what historians a while down the road will probably be called the digital age. A great part of our life is spent online, we get our information there, we laugh, we socialize, but the fact remains that we are still just creatures of flesh and blood that need to roam the physical world. Until we are able to download our brains into a computer we will need to socialize with other people and move around, so online marketing strategies, as effective as they can be, can’t be relied upon as a sole means of raising brand awareness and reaching out to the broader public. There are a few offline marketing strategies that are very old school, but still remain in wide use, because they simply work. No matter how sophisticated our technology gets, these simple strategies will still be around because they rely on basic human nature and are basically timeless. They are a great tool for small businesses and major companies alike. » Read more
We live in a world of technologies, where the use of mobile devices increases every day. We have access to the Internet not only at home or at work, but also in the cafeteria, at school, at the university, even in the subway.
What does this mean?
The Internet is no longer a territory reserved for IT specialists or for people with a lot of free time. The World Wide Web is taking bigger share of the economy and has proved to be a stable source of income for many people. Therefore, it is very important to build a successful business presence on the web. » Read more
The industry has understood the power of online marketing and companies use various ways of compensations for them.
Compensation methods may be categorised into two types:
- 1. Executive Compensation
- 2. Deferred Compensation
Compensation methods are used for the different types of online marketing, including affiliate marketing, search engine marketing (including vertical comparison shopping search engines and local search engines) and display advertising. » Read more